MARKETING EXPERIENCE
Combine copywriting, social media management, blogging, strategy and CRM automation, and I have the skills needed to make a marketing project successful. At nearly I’ve position I’ve been in I have been interested in some aspect of the company’s marketing. What is a message worth if it isn’t getting out there? Here are some of the campaigns I’ve participated in for a number of companies.
From start to finish I was an integral part of Thrive: Dashboards’s first campaign. I wrote the copy for the entire landing page as well as the emails leading prospects to the landing page. Along with that, I helped build and develop the CRM Infusionsoft campaigns to track and understand interactions with the site. If prospects converted and signed up for the free 30-day trial, I also wrote the entire month-long engagement email series that included personal interaction and additional collateral–such as a comparison white paper and blog posts–that the user received. This was by far the first big campaign I did at Catalyst, and because we had a small team I was able to have a very large part in it.
For the rebranding and redesign of Rhythm Engineering’s website, I was able to write all of the new copy. From in-depth product descriptions to company culture, I voiced, wrote or edited every spot of copy you’ll find on the site. Along with that, I assisted with some some of the coding of the website with a backend editor (the same one I used for this site!) and pioneered the QA process by developing a checklist and delegating QA tasks.
Although not yet published, you can view the website here.
Prior to me starting at Catalyst, there wasn’t a social media campaign in place–let alone any social media being posted. In response to this lack of digital representation, I developed a social calendar and set of strategic posting. On a weekly schedule, branded posts, humorous media, informational posts with call to action, infographics and more go out regularly. Since the implementation of my social media campaign, online following and feedback has increased by 40%.
THE WAKE MAGAZINE BRAND RECOGNITION
When I took over The Wake Magazine as Executive Director I made it a goal to increase campus recognition and improve our brand. I developed and organized a bi-weekly group of staff, interns and volunteers who would put up posters around campus and reach out to specific classes to draft freelance writers and artists. Along with that, I specifically lead the social media team and the PR & Advertising team, as well the web team–all of which were part of the project to increase campus recognition of The Wake. One of our largest and most successful events was our spring concert called Wake for Abe, Tragedy, Celebration, & Music, held on the anniversary of Abraham Lincoln’s death. Although quirky, it accurately represented our alternative crowd and artistic team.