CONTENT MARKETING

SOCIAL MEDIA

Building engagement, brand recognition, and direct contact with audiences

THE PITCH

Jan 2018 - Present

As manager of The Pitch's social presence, I built campaigns focused on engagement and reader retention with a goal of getting readers from social media to online content.

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- Grew Instagram following from 6K to 29K

- Developed a content strategy calendar that balanced editorial stories and event promotion

- Built an internship program that gave university students hands-on social media experience

BARKLEY

August 2017 - December 2017

As a copywriter in Barkley's social media content studio, I worked with a number of different clients—including Spirit Airlines, Missouri Lottery, National Turkey Federation, Meritage Homes, William Jewell College, and Barkley—to create engaging social campaigns. 

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- Developed a user-generated content push for Spirit airlines

- Produced video spots for William Jewell College featuring students

- Built a social brand guide for Barkley in-house social

CATALYST UNMARKETING AGENCY

September 2016 - August 2017

As content manager at Catalyst, I worked directly with business to business clients—including Rhythm Engineering, Business Instruments, and Catalyst—to build social media presences and connect with targeted audiences.

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- Launched Business Instruments' Facebook, Twitter, and LinkedIn accounts.

- Produced video content to coincide with copy promotion

- Developed brand voice and brand guides for all clients.